Applied semiotics applies semiotic theory to a wide range of domains,, examining issues such asthesemiological form, typological properties,semioticprocesses, and connotations of signs. Multimodal research, in contrast,focuses on the various semiotic resourcesinvolved in meaning-making. To foster interdisciplinary integrationofapplied semiotics and multimodal research in China, the “National Forum on Applied Semiotics and Multimodal Research” is scheduled to be held at Tongji University from October 15 to 17, 2021.The forum ishosted by The Committee of Semiotics of the Association for Logic in China and organized by the School of Foreign Studies of Tongji University andTongji Institute of Linguistics and Multimodality.Due to Covid-19 protocols, theforumwill be held online instead of the originally planned in-person format..A meeting ofChina SemioticsResearchBase Alliancewill also be held during theforum. The organizing committee will invite well-known scholars from home and abroad to deliver keynote speeches. Faculty and students arewarmlywelcome to attend.

Conference Theme:

This forumfeaturestwo parallelstrands: applied semiotics and multimodal research, and especially welcomes multi-field and multi-disciplinary research. Participantsmaychoose one of thetwo strandstopresenttheirwork, andstudiesthat integrate bothstrandsare particularlyencouraged.

Discussion topics include but are not limited to:

1. Applied research on semiotics in various fields

2. Semiotics and multimodal research

3. Theoretical research on semiotics

4. Multimodal research and literature

5. Multimodal research and pedagogy

Conference Format:

Keynote presentations and panel discussions.

WorkingLanguages:

Chinese or English.

Keynote Speakers (in alphabetical order):

Professor Cao Jin (Northwest Normal University)

Professor Luo Jian (Anhui Normal University)

Professor Tang Xiaolin (Sichuan University)

Professor Tian Hailong (Tianjin Foreign Studies University)

Professor Wang Jun (Soochow University)

Professor Wang Mingyu (Tianjin Foreign Studies University)

Professor Wang Yongxiang (Nanjing Normal University)

Professor Wu Yun (Tongji University)

Professor Zeng Jun (Shanghai University)

Professor Zhang Delu (Tongji University)

Professor Zhao Yiheng (Sichuan University)

Professor Xin Bin (Nanjing Normal University)

Participation Instructions:

This forum will be held onlineviaTencentMeeting, and no registration fees will be charged. Those who wish to participateare requested tosubmit the conference receipt to the designated emailaddress. Upon approval by the expert panel, the organizing committee will issue an official invitation letter.

Deadline for conference registration submission: September 30, 2021

Contact Email: tjmultimodality@163.com

Contacts:Prof.Huang,Ms.Zhao,Mr.Li

The Committee of Semiotics of the Association for Logic in China

School of Foreign Studies, Tongji University

Tongji Institute of Linguistics and Multimodality

September 2021